Case Study 3

Brand Overview:
Sumedha IT is India’s premier Semicon Finishing School, dedicated to transforming budding engineers into global VLSI industry experts and leaders

Industry Overview:
The training and placement institute industry faces significant marketing challenges, especially in lead generation, remarketing, designing appealing course schemes, achieving higher conversion rates, and increasing enrollments.

Objective:
Lead Generation:
Increasing the quantity and quality of leads to expand their potential student base.
Remarketing:
Targeting potential students who have shown interest but haven’t enrolled yet, to encourage them to take the next step.
Design of Course Schemes:
Creating attractive and relevant course schemes that cater to the needs of the VLSI industry and prospective students.
Higher Conversion Rate:
Improving the percentage of leads that convert into actual enrollments.
Higher Enrollment:
Increasing the overall number of students enrolling in their VLSI programs.

Approach:
To achieve the desired objectives, we devised a comprehensive digital marketing strategy in collaboration with Sumedha IT, which included the

following components:

Innovative Course Schemes:
We conducted thorough market research and identified the latest trends and demands within the VLSI industry. Based on these insights, we helped Sumedha IT design innovative and industry-relevant course schemes to attract potential students.
Competitor Mapping:
By analyzing the strategies of Sumedha IT’s competitors, we identified gaps and opportunities in the market. This allowed
Sumedha IT to position itself uniquely and effectively.
Optimized Campaigns:
We implemented targeted digital advertising campaigns, ensuring maximum reach to the right audience through various channels,
including social media, search engines, and display ads.
Effective Retargeting:
To convert potential leads into actual enrollees, we employed retargeting techniques. This involved reaching out to individuals who had previously shown interest in Sumedha IT but hadn’t yet taken the final step to enroll.
Location-Based Targeting:
We used location-based targeting to focus on specific regions with a high potential for VLSI talent. This helped Sumedha IT to expand its reach in areas with strong industry connections. We used location-based targeting to focus on specific regions with a high potential for VLSI talent. This helped Sumedha IT to expand its reach in areas with strong industry connections.

Results:
▶ 14,000+ Web Leads for a Single Course
▶ Average Cost Per Lead (CPL) of INR 60
▶ Cost Per Click (CPC)” of INR 6.75