Case Study 2:

Industry Overview:
The nutritional and supplement industry in India was experiencing significant growth and diversification. India’s large population, increasing health awareness, rising disposable income, and urbanization have contributed to the expansion of this industry. The market for dietary supplements, including vitamins, minerals, proteins, amino acids, and herbal products, has been growing steadily. These supplements are popular among consumers looking to bridge nutritional gaps, support overall health, and address specific health concerns. 

Objective:
We were tasked with conducting a market feasibility study, brand conceptualization, and website development for our client before its launch in the nutritional and supplement industry followed by Performance Marketing to fuel its growth.

Approach:
▶ Market Feasibility Study:
Our team conducted comprehensive market research to identify products in high demand and potential gaps in the market. The study involved analyzing current trends, consumer preferences, competitor analysis, and identifying target audience segments.
▶ Brand Conceptualization:
Based on the market research insights, we developed a unique and compelling brand concept for the client. The brand concept aimed to resonate with health-conscious consumers, emphasizing the importance of bridging nutritional gaps and supporting overall well-being through high-quality dietary supplements.
▶ Website Development:
To establish a strong online presence, we designed and developed a user-friendly and visually appealing e-commerce website for the client. The website was optimized for mobile responsiveness, seamless navigation, and secure transactions.
▶ Marketing Channels:
We strategized and implemented various performance marketing channels to drive targeted traffic to the website. This included search engine optimization (SEO), Search Engine Advertising, social media marketing, and whatsapp marketing campaigns. 

Results:
The launch of the e-commerce brand in the nutritional and supplement industry was a resounding success, exceeding expectations and achieving remarkable results in a short span of time.
▶ 8 Lakh Plus Visitors
▶ 2.6% Conversion Rate 
▶ 20K Plus Orders