Case Study 1:

Brand Overview:
Cleanovus, a new e-commerce brand specializing in innovative cleaning solutions for all surfaces, launched successfully within a remarkably short period. This case study delves into the planning and strategies employed by our team to facilitate the brand’s rapid launch, including mascot design, and the impressive results achieved in just a few months.

Industry Overview:
In a competitive landscape where B2C cleaning companies cater to residential customers, Cleanovus sought to differentiate itself by offering a wide range of cleaning solutions, including regular house cleaning, deep cleaning, carpet cleaning, window cleaning, move- in/move-out cleaning, and specialized post-construction cleaning services.

Objective:
Cleanovus engaged with us to achieve three primary objectives:
a) Successful brand launch
b) Creation of an unique mascot
c) Development of an engaging website

Approach:
We implemented a systematic approach to ensure Cleanovus’s branding and mascot design effectively resonated with its target audience.
a) Research and Understanding:
In-depth research allowed us to comprehend market trends, competitors, and the preferences of the target audience.
b) Brand Identity and Values:
By clearly defining Cleanovus’s identity and values, we created a strong foundation for the mascot design process, ensuring
it aligned with the brand’s essence and emotions it aimed to evoke. 
c) Concept Development:
We brainstormed multiple mascot concepts, considering various visual styles, colors, and character traits. The selected mascot concept had to encapsulate the brand’s message effectively.
d) Storytelling:
Crafting a compelling backstory for the mascot was crucial in creating an emotional connection with the brand’s narrative. The relatable and memorable mascot character helped the audience resonate with Cleanovus’s mission.

Results:
Our efficient approach delivered impressive results for Cleanovus.
a) Successful Brand Launch
b) Mascot Design Under 48 Hours
c) Ecommerce Website and Package Development
d) Online Visibility
(4 Lakh+ Impressions in less than 3 months)