Case Study 4:

Brand Overview:
Bio Basics, which was one of our valued clients, is an organic whole foods company committed to promoting safe, healthy, and sustainable products.

Industry Overview:
The organic whole food industry in India has witnessed significant growth in recent years, driven by increasing health consciousness, rising awareness about sustainable farming practices, and a preference for chemical free food products. Consumers are seeking healthier and safer alternatives, leading to a surge in demand for organic food items.

Objective:
When Bio Basics approached us, their primary objectives were:

New Website Development:
To create a user-friendly and visually appealing website that showcases their organic products and enhances the online
shopping experience.

Improved Sales:
To increase sales and revenue through targeted marketing strategies that resonate with their target audience.

Season-Based Promotions:
To leverage seasonal opportunities and run campaigns with a focus on Return on Ad Spend (ROAS).

Approach:

Data-Driven Analysis:
We began by conducting a comprehensive analysis of Bio Basics’ current marketing campaigns. By leveraging advanced analytics tools, we identified bottlenecks and areas for improvement.

Customized Strategy Development:
Based on the insights gathered, we developed a tailored performance marketing strategy for Bio Basics. This strategy included search engine marketing (SEM), social media advertising, display ads, and email marketing, all geared towards driving traffic and increasing conversions.

Brand Strategy:
We also assisted Bio Basics in creating a well-defined and executed brand strategy to establish themselves as a successful e-commerce brand and achieve their specific goals.

Results:
▶ 3x Growth
▶ 4x Orders
▶ Seasonal Campaigns with 10+ ROAS
▶ Revenue Growth