Hi, I’m Kiru
An E-commerce consultant A Shopify plus expert A Zero to One Entrepreneur

Industry Overview:
The nutritional and supplement industry in India was experiencing significant growth and diversification. India’s large population, increasing health awareness, rising disposable income, and urbanization have contributed to the expansion of this industry. The market for dietary supplements, including vitamins, minerals, proteins, amino acids, and herbal products, has been growing steadily. These supplements are popular among consumers looking to bridge nutritional gaps, support overall health, and address specific health concerns. 

Objective:
We were tasked with conducting a market feasibility study, brand conceptualization, and website development for our client before its launch in the nutritional and supplement industry followed by Performance Marketing to fuel its growth.

Approach:
▶ Market Feasibility Study:
Our team conducted comprehensive market research to identify products in high demand and potential gaps in the market. The study involved analyzing current trends, consumer preferences, competitor analysis, and identifying target audience segments.
▶ Brand Conceptualization:
Based on the market research insights, we developed a unique and compelling brand concept for the client. The brand concept aimed to resonate with health-conscious consumers, emphasizing the importance of bridging nutritional gaps and supporting overall well-being through high-quality dietary supplements.
▶ Website Development:
To establish a strong online presence, we designed and developed a user-friendly and visually appealing e-commerce website for the client. The website was optimized for mobile responsiveness, seamless navigation, and secure transactions.
▶ Marketing Channels:
We strategized and implemented various performance marketing channels to drive targeted traffic to the website. This included search engine optimization (SEO), Search Engine Advertising, social media marketing, and whatsapp marketing campaigns. 

Results:
The launch of the e-commerce brand in the nutritional and supplement industry was a resounding success, exceeding expectations and achieving remarkable results in a short span of time.
▶ 8 Lakh Plus Visitors
▶ 2.6% Conversion Rate 
▶ 20K Plus Orders

Brand Overview:
Sumedha IT is India’s premier Semicon Finishing School, dedicated to transforming budding engineers into global VLSI industry experts and leaders

Industry Overview:
The training and placement institute industry faces significant marketing challenges, especially in lead generation, remarketing, designing appealing course schemes, achieving higher conversion rates, and increasing enrollments.

Objective:
Lead Generation:
Increasing the quantity and quality of leads to expand their potential student base.
Remarketing:
Targeting potential students who have shown interest but haven’t enrolled yet, to encourage them to take the next step.
Design of Course Schemes:
Creating attractive and relevant course schemes that cater to the needs of the VLSI industry and prospective students.
Higher Conversion Rate:
Improving the percentage of leads that convert into actual enrollments.
Higher Enrollment:
Increasing the overall number of students enrolling in their VLSI programs.

Approach:
To achieve the desired objectives, we devised a comprehensive digital marketing strategy in collaboration with Sumedha IT, which included the

following components:

Innovative Course Schemes:
We conducted thorough market research and identified the latest trends and demands within the VLSI industry. Based on these insights, we helped Sumedha IT design innovative and industry-relevant course schemes to attract potential students.
Competitor Mapping:
By analyzing the strategies of Sumedha IT’s competitors, we identified gaps and opportunities in the market. This allowed
Sumedha IT to position itself uniquely and effectively.
Optimized Campaigns:
We implemented targeted digital advertising campaigns, ensuring maximum reach to the right audience through various channels,
including social media, search engines, and display ads.
Effective Retargeting:
To convert potential leads into actual enrollees, we employed retargeting techniques. This involved reaching out to individuals who had previously shown interest in Sumedha IT but hadn’t yet taken the final step to enroll.
Location-Based Targeting:
We used location-based targeting to focus on specific regions with a high potential for VLSI talent. This helped Sumedha IT to expand its reach in areas with strong industry connections. We used location-based targeting to focus on specific regions with a high potential for VLSI talent. This helped Sumedha IT to expand its reach in areas with strong industry connections.

Results:
▶ 14,000+ Web Leads for a Single Course
▶ Average Cost Per Lead (CPL) of INR 60
▶ Cost Per Click (CPC)” of INR 6.75

Brand Overview:
Bio Basics, which was one of our valued clients, is an organic whole foods company committed to promoting safe, healthy, and sustainable products.

Industry Overview:
The organic whole food industry in India has witnessed significant growth in recent years, driven by increasing health consciousness, rising awareness about sustainable farming practices, and a preference for chemical free food products. Consumers are seeking healthier and safer alternatives, leading to a surge in demand for organic food items.

Objective:
When Bio Basics approached us, their primary objectives were:

New Website Development:
To create a user-friendly and visually appealing website that showcases their organic products and enhances the online
shopping experience.

Improved Sales:
To increase sales and revenue through targeted marketing strategies that resonate with their target audience.

Season-Based Promotions:
To leverage seasonal opportunities and run campaigns with a focus on Return on Ad Spend (ROAS).

Approach:

Data-Driven Analysis:
We began by conducting a comprehensive analysis of Bio Basics’ current marketing campaigns. By leveraging advanced analytics tools, we identified bottlenecks and areas for improvement.

Customized Strategy Development:
Based on the insights gathered, we developed a tailored performance marketing strategy for Bio Basics. This strategy included search engine marketing (SEM), social media advertising, display ads, and email marketing, all geared towards driving traffic and increasing conversions.

Brand Strategy:
We also assisted Bio Basics in creating a well-defined and executed brand strategy to establish themselves as a successful e-commerce brand and achieve their specific goals.

Results:
▶ 3x Growth
▶ 4x Orders
▶ Seasonal Campaigns with 10+ ROAS
▶ Revenue Growth